Shecky's Girls Night Out is bringing the ultimate Girl's Night to the City of Angels, and you're invited! Join us on May 31st for an evening of drinks, shopping, girl talk, pampering, and goodies in Downtown LA! Also, Mother's Day is less than a week away - wouldn't Mom love the chance to spend some quality girl time with you... CONTINUE READING 7

OK, ladies. It’s skirt season, and you know exactly what that means. Yep, it's time to shed those bulky layers and show off those gorgeous legs. Now, if the brutal winter season left your skin dry and lifeless, look to these ten beauty finds to help get those legs into springtime shape right now! -Courtney Leiva Orogold 24K Golden Body Scrub... CONTINUE READING 22

Whether you’re a seasoned veteran of Mercedes Benz Fashion Week in New York or a wide-eyed newbie, the list of must-pack essentials remain the same. Anyone attending more than a show or two needs to make sure they not only look the part, but can actually manage to get some work doneamidst the clouds of hair spray, sprinting publicists in... CONTINUE READING 4

Shecky’s may be the GIRLfriend brand, but there are some celebriguys out there that are just screaming for a makeover. See five famous fellas I want to make over and which winners of our 2011 Beauty at Its Best Awards I’d use to do it! -Cait Rohan This maybe-baby-daddy certainly doesn’t look old enough to father a child, what with his flyaway... CONTINUE READING 19

November is the month for everything from Diabetes Awareness to Thanksgiving, but there’s one holiday I will never support—NoShavember. The month-long “celebration” when girls and guys forgo hygiene, er, common courtesy in favor of seeing who can last the longest without shaving is not something that brings me any sort of joy. Instead of joining the mass Yeti movement, fight... CONTINUE READING 9

It's our 10th birthday (have you checked out all the fabulous deals and more yet?), and there was no better way to celebrate than with our Girls Night Out New York City event last week. It's hard to adequately capture the excitement that defines this event, but I'm going to try! See my top 10 reasons (10...get it?!) why I... CONTINUE READING 25

The dog days of summer have just officially begun, and we've got some super-sunny products to help you cope with the hot hot heat that's here to stay. From refreshing drinks to good reads, all of the below items will be available at Girls Day Out Hamptons, and while we can't quite promise a sunny day, we assure that you'll... CONTINUE READING 20

We're excited to commemorate Shecky's 10th birthday with all sorts of deals and special stuff, but we've got another exciting celebration coming up: our 2011 Beauty at Its Best Awards! To get psyched for Beauty at Its Best this year, we're giving you 10 (get it?!) great beauty finds twice a week as a preview (note: the products below are... CONTINUE READING 15

We couldn’t be happier about celebrating our 10th birthday (check out deals, sweepstakes and more right here>), and we want all of you to join the party. Make sure you have tickets to the ultimate birthday bash, Girls Night Out New York City, where you’ll find all of the below birthday items! 1. A standout dress is a necessity for any birthday girl,... CONTINUE READING 16

Summer means baring your skin, and there’s nothing less exciting (or acceptable) than having hairy legs (and other areas) come shorts and dress season. Thanks to some simple and innovative products, you’ll walk into summer with hair-free, cut-free, smooth and sensual legs! Check out our five favorite hair removal products for this season, all winners from the 2010 Beauty at... CONTINUE READING 12