Finally you’re poolside, that ice cold cocktail dripping in your hands, your brand new bikini on display, absolutely nothing disturbing your sunny chlorine bliss...that is, until that unexpected beauty disaster hits, throwing your golden-skinned gorgeousness completely off axis. Prepare for those unpredictable beauty blunders with the fast-working first aid supplies found in this poolside beauty kit, perfect for when even... CONTINUE READING 9

Sure, we can all pick and choose what to do when it comes to creating our own beautification routine, but some rules are not meant to be broken. From stepping away from those tweezers to diligently slathering on the SPF, these are the seven beauty commandments that you need to live by. Broke one of our rules below? Don't worry, we’ll... CONTINUE READING 11

Headed to the shore this summer? If so, you're going to need to have your beach bag stocked and ready with these must-haves for your day of sun, sand and surf, from sunscreen to protect from harmful UV rays to colorful shades to match your new swimsuit to even speakers so you can blast your go-to summer jam on the... CONTINUE READING 8

Summer music festivals are good for jamming out to your favorite musicians in the summer sun, but with all of that time spent out in the sun, there are few necessities to make sure you stay looking as cool (literally!) as ever. After all, melting makeup is definitely not a cute look! Bonnaroo kicks off in Manchester, Tennessee tomorrow, so if... CONTINUE READING 6

Happy Memorial Day weekend everybody! Whether you'll be celebrating at the beach or a backyard barbecue, it's inevitable that you need to apply sunscreen all over, whenever and where to avoid getting a painful, dangerous and not to mention totally not cute sunburn. In honor of National Sunscreen Day, here are five of my favorite SPF products that definitely get... CONTINUE READING 6

Happy 10th birthday to Shecky’s (have you checked out our amazing deals and more?)! In honor of the awesome party attitude that goes along with a b-day and our love for Fridays, we’re bringing you a TOP 10 AT 10AM every Friday. We at Shecky’s believe the women in our lives are fabulously good-looking—especially those we’re related to! To pay homage to our gorgeous... CONTINUE READING 34

As we continue to celebrate Shecky’s 10th Birthday with special deals and more, we’re gearing up for a bash of a different kind: our 2011 Beauty at Its Best Awards. In honor of the awards, we’re treating you to 10 beauty discoveries twice a week! (NOTE: the products below are not winners; winners for the 2011 awards will be announced... CONTINUE READING 19

Summer brings with it sunshine and more time spent outdoors, but everyone—whether pale-skinned and sun-shy or darker-complexioned and sun-worshipping—has fallen victim to a sunburn. The red, lobstery look isn’t just ugly, it’s also uncomfortable and seriously hazardous to your health. Here’s how to handle a sunburn after the fact (I know you’ll be more careful next time, right?). -Cait Rohan Aside from... CONTINUE READING 46

With the recent FDA regulations, we wanted to offer some sunscreen tips for your consideration from board-certified cosmetic dermatologist and fellowship-trained Mohs skin cancer surgeon, Dr. Kenneth Mark. Dr. Mark is a credible expert with four prestigious practices, including two in the Hamptons (he is celebrating his 10-year anniversary practicing in East Hampton and Southampton this summer), one in Aspen... CONTINUE READING 16

We're excited to commemorate Shecky's 10th birthday with all sorts of deals and special stuff, but we've got another exciting celebration coming up: our 2011 Beauty at Its Best Awards! To get psyched for Beauty at Its Best this year, we're giving you 10 (get it?!) great beauty finds twice a week as a preview (note: the products below are... CONTINUE READING 15