In a world where the elements can cause your body some high-risk problems, it is important to do all that you can to protect yourself. As the summer quickly approaches, your skin is in for some trauma. That is, if you do not know how to prepare for the sun! We have the important facts and tips to help... CONTINUE READING 6

Summer has come and gone, and with it goes our bronzed skin, sand-filled beach bags and flip flops that have traveled miles down the beach. An important part of the change in season is to update your skincare routine, which means undoing some of the damage your skin may have endured during the summer months. Because of the hot and... CONTINUE READING 3

This summer, plain ol' sunscreen is for amateurs. Take sun protection to a whole new level with some unconventional and often overlooked ways to protect your skin from those harmful UV rays. From not-so-basic button-downs to itsy bitsy bikinis to pout-painting lipsticks, there are a ton of different forms of sun protection that you may not have discovered yet. We're... CONTINUE READING 7

Although I have super-sensitive skin, I know it doesn’t hold a candle to the delicate skin of a baby. While they aren’t enduring pimples and fine lines just yet, the skin of a newborn babe should be treated with lots of TLC. As a Fairy Godmommy of three, I find myself well-versed on the best skincare products for little ones.... CONTINUE READING 17

As we continue to celebrate Shecky’s 10th Birthday with special deals and more, we’re gearing up for a bash of a different kind: our 2011 Beauty at Its Best Awards. In honor of the awards, we’re treating you to 10 beauty discoveries twice a week! (NOTE: the products below are not winners; winners for the 2011 awards will be announced... CONTINUE READING 28

It's vacation season! While that's definitely a cause for celebration, I have to confess that a tiny shiver of dread runs down my spine at the thought of packing. It's not the clothes that get me (well, not after our vacation style essentials article)...it's the little stuff, like toiletries. I cringe at the thought of those itty-bitty Ziplock bags and... CONTINUE READING 21

It’s safe to come out now: With the long winter months (finally!) behind us, there’s no better way to celebrate than by taking advantage of all that the outdoors have to offer. Whether you’re lounging by the pool, playing a pickup game of volleyball, enjoying a picnic in the park or just out catching up with friends, we’ve got the... CONTINUE READING 15

If you’re an athlete looking to update your game-day attire or a first-time spectator unwillingly dragged to a sporting event and in search of the essentials, look no further. Stock up on these must-haves to combat the summer sun, heat or anything else that comes your way—on the field or in the stands that is. Best of all? They’re... CONTINUE READING 13

Ever shunned sunscreen because you have acne-prone skin, feel like you'll just sweat it off or are sick of the greasy feeling? Skin of all types, shades and problems rejoice because we’ve found a sunscreen suited to YOUR skin type, just in time for Skin Cancer Awareness Month (happening now!). Not into spending time outdoors? Check out our fab ways... CONTINUE READING 21

Just because it’s cold out there doesn’t mean you have to sacrifice style at work for the same type of frumpy but warm suit. Look for pieces that are fashion-forward and practical at the same time. Invest in quality items that will work for years to come. A Wool Coat: Outerwear doesn’t have to be boxy or bulky. Every woman needs... CONTINUE READING 15