Are you vying for a set of smoldering smoky eyes but fail at each attempt to nail the look? Before you throw your shadows and primer out the window in frustration, follow our foolproof method to attain a look Kim Kardashian herself would envy! - Valerie Lombardi Step One Before applying your shadow, it’s super important to prep your eyelids with a... CONTINUE READING 5

If you’re like us, you like to do your own New Year’s version of spring cleaning every January. You’ve probably thinned out old shoes, clothes and coats galore! But before you tire of the in-with-the-new fetish, don’t forget to give your beauty drawer the royal cleaning treatment. From brush cleaners to raccoon-eye slayers, give your beauty arsenal the squeaky clean... CONTINUE READING 26

So you’ve done thirty minutes on the elliptical, jogged three miles straight and lifted five pound dumbbells as many times as you can count. While your body may be thanking you, you probably look like a hot mess with sweat marks down your back. Going to the gym wasn’t meant to be glamorous, but if you follow our tips, you’ll... CONTINUE READING 3

Get ready Houston—Shecky’s is coming for you! Take a break from the work grind, grab your gal pals and head out for a night on the town. We have only the best designers, drinks and Goodie Bags lined up for Girls Night Out in Houston on Sept. 27th and 28th. Prepare for a night of fun by checking out the... CONTINUE READING 5

Cobalt may have been the go-to-blue for your spring and summer essentials, but as the summer starts winding down, it's time to mix in some more fall-friendly indigo. The purple-tinged blue is way more interesting than boring ol' basic navy, but a little less summery neon than cobalt, making it the perfect blue hue for fall. Try mixing it in... CONTINUE READING 9

So, you’ve pretty much maxed out your card after Black Friday, but you’re still looking for one prime beauty product (or several) to make your holiday look pop...or you've yet to find a fab beauty gift for a friend. See some budget beauty $20 and under (!!!) that I love (some are Beauty at Its Best winners!). Okay, so carting around... CONTINUE READING 13

More and more cosmetics companies are stepping up to the plate and introducing products that are organic and cruelty-free. These vegan beauty brands pride themselves on permeating your skin with tons of vitamins and ingredients that’ll make you look radiant and fresh underneath your poppin’ lip gloss or vigorously vibrant eye shadow. A lot of vegan products are often cheaper and... CONTINUE READING 18

While I’m not the biggest movie or TV buff, I always get super excited when I see makeup collections based off of popular TV shows and movies. It’s just another reminder that the beauty industry is on their A-game when it comes to pop culture. Check out some of the best Sephora finds inspired by your favorite big (and small)... CONTINUE READING 11

Item Name(s): Maybelline New York Fit Me Foundation, Color Sensational Lipstain, Volum’Express One by One Mascara Price(s): $6.99- $8.49 on drugstore.com Designer: Maybelline New York Where to Buy: drugstore.com and various online retailers Why: I still have Mercedes-Benz Fashion Week on my mind, and for good reason! You may think Fashion Week is all about, er, fashion, but it's also a great place to get... CONTINUE READING 11

Hot pink, bright orange and scarlet red are just some of the amazing lip colors that were all over the spring runways. Color is definitely taking over now! Even in the usually dark colors traditionally reserved for eyeshadows and eyeliner, we are seeing bright blues, greens and vibrant violets as new key trends in eye makeup. Check out my video above to see... CONTINUE READING 9