Yay, it’s finally fall time beauties! And to commemorate the spicy autumn season, I’m sharing some of my current fall obsessions I simply can’t live without. From my party girl favorites to my vampy fashionista must-haves, check out all the beauty, fashion and food happenings on my mind! The Party Girl Duo: Eppa Sangria + LaCroix Grapefruit Who doesn’t love... CONTINUE READING 12

Everyone has wondered at some point if those beauty products featured on TV infomercials really work. Of course, we’d love straight hair in five minutes and miraculously clear skin in two days, but those things always seem way too good to be true. We uncovered the best as-seen-on-TV gimmicks that actually do as they say! So don’t change the channel... CONTINUE READING 11

The end of summer is quickly approaching, which means that it’s almost time to make the fall makeup swap. But before you hit the makeup store to pick up your deep fall shades, we’ve got 10 makeup looks you’ve got to cross off your beauty bucket list before summer’s sadly over! Get one more sun-kissed glow without a trip to... CONTINUE READING 12

You know its summertime when hair-removal is more crucial than ever. You know supple soft legs and baby smooth skin? We understand that you tried painful salon waxing, your last lasering treatment left a big hole in your wallet and now you are seeking an effective at-home treatment that actually works. For affordable treatments that won’t break the bank, we’ve... CONTINUE READING 7

It’s that time of year again when we embark on that dreaded journey of summer hair removal. It may be uncomfortable and a tad little awkward, and the thought of the pain is, well, painful, but with this summer hair removal guide, you can put your fears or misconceptions to rest as we explore several different types of hair removal... CONTINUE READING 15

Say goodbye to caked on foundation and overdone makeup—one of the freshest trends to hit the runway this spring was a fresh-faced beauty look, seen at Missoni, Givenchy and Stella McCartney. A complete 180 from the season’s other big beauty trend, bold ‘n’ bright colors, this trend is all about clear, clean complexions and letting your natural radiance shine through.... CONTINUE READING 11

Shecky’s may be the GIRLfriend brand, but there are some celebriguys out there that are just screaming for a makeover. See five famous fellas I want to make over and which winners of our 2011 Beauty at Its Best Awards I’d use to do it! -Cait Rohan This maybe-baby-daddy certainly doesn’t look old enough to father a child, what with his flyaway... CONTINUE READING 19

November is the month for everything from Diabetes Awareness to Thanksgiving, but there’s one holiday I will never support—NoShavember. The month-long “celebration” when girls and guys forgo hygiene, er, common courtesy in favor of seeing who can last the longest without shaving is not something that brings me any sort of joy. Instead of joining the mass Yeti movement, fight... CONTINUE READING 9

It’s Shecky’s 10th birthday (have you checked out the amazing deals and more?), so we’re declaring today a celebration of all things pretty ‘n’ pink since pink is our signature color! And rather than highlight plain ol’ pink makeup (boooor-ing), I’ve got five ways to revamp your beauty routine with rose-infused items. Stop using regular beauty products and smell the roses... CONTINUE READING 32

We're excited to commemorate Shecky's 10th birthday with all sorts of deals and special stuff, but we've got another exciting celebration coming up: our 2011 Beauty at Its Best Awards! To get psyched for Beauty at Its Best this year, we're giving you 10 (get it?!) great beauty finds twice a week as a preview (note: the products below are... CONTINUE READING 15