It’s Shecky’s 10th birthday (have you checked out the amazing deals and more?), so we’re declaring today a celebration of all things pretty ‘n’ pink since pink is our signature color! And rather than highlight plain ol’ pink makeup (boooor-ing), I’ve got five ways to revamp your beauty routine with rose-infused items. Stop using regular beauty products and smell the roses... CONTINUE READING 32

As we continue to celebrate Shecky’s 10th Birthday with special deals and more, we’re gearing up for a bash of a different kind: our 2011 Beauty at Its Best Awards. In honor of the awards, we’re treating you to 10 beauty discoveries twice a week! (NOTE: the products below are not winners; winners for the 2011 awards will be announced fall 2011). Stay... CONTINUE READING 15

You know we take our beauty products seriously at Shecky’s (remember our Beauty at Its Best Awards?), so we were ecstatic to learn about Anthology Organic, an amazing beauty brand that participated in our Girls Night Out and Beauty Night Out events in Los Angeles. Every Anthology product is made only with USDA-certified organic ingredients, and they're all guaranteed vegan and... CONTINUE READING 11