Pamplona: You’d think chef/owner Alex Ureña was in pharmaceutical sales when he tried to pawn off a $100 per person tapas tasting at Ureña. You know, because tapas joints are as common as a Baldwin on a celeb reality show. Needless to say, the foodies in Gramercy and Flatiron with champagne taste and beer pockets did not show up in droves. The result? He dropped the snobbery, prices, and renamed the place after a city synonymous with animal cruelty. Not Atlanta, Pamplona. Now people are running there faster than pit bulls from Michael Vick’s house. Luckily you don’t have to switch from your favorite Rioja to Mad Dog 20/20 because the wine list is filled with bottles in the $20-$30 range. Oh and knife skills here are fierce. You can check out the chef slicing ham out in the open, while slurping down a Calimocho (red wine, coke, and a splash of rum). Aye carumba! |
