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Comida Mercado Fresco:
It's not just the colorful decor or spicy Yucatan-inspired menu that draws patrons into the Upper West Side's newest (and most needed) new Mexican joint: the refreshing margaritas made with fresh watermelon and lime juice are an attraction all on their own. Co-owner Margaritte Malfy knows what she's doing--she also co-owns downtown hotspot La Palapa.