Let’s call her the original McDreamy—Kathleen McFeeters is the woman behind the super-hot label Ali Ro. Super savvy and chic, the dresses from the Ali Ro Spring collection offer the most adorable looks, from hot tribal patterns to a new take on the little black dress. McFeeters is no stranger to dressing women. As the CEO of Donna Morgan LLC, she’s been creating bridesmaid and mother-of-the-bride dresses since 1992, tapping into the market like no one else. Kathleen’s keen-with-a-dash-of-whimsical style, along with her team of savvy designers, have forged Ali Ro into a must-have for every fashionista’s closet. 


Clockwise from left: (1) Grecian Drapery, (2) Candy Box, (3) A Day in the French Quarter, (4) Modern Hippie, (5) The Perfect Shift, (6) A Tribe Called Dress, (7) Off the Map, (8) Flower Power, (9) "Dessous-Dessus", (10) Graphic Modernity

So just who is Ali Ro? The label is an acronym of McFeeters’ teenage daughter and mother’s names. “Ali Ro presents the merger of the unexpected, freshness of youth with the confident, assuredness of a seasoned classic—ageless, timeless, dresses you will want more and more of,” she says. We can see everyone from Kiera Knightley to Katie Holmes in one of her designs. They are the perfect blend of exuberant energy and sweetheart sophistication.

From the enchanting embellishments to the “Printastic” feel of the Spring '08 collection, Ali Ro offers an essential dress for when you want to be super glam or have a touch of retro. For McFeeters, it's all about the details. The lush fabrics like charmeuse, crepe de chine, and jersey knit are amped up with accented necklines from bib fronts to shirred collars. The finer details like jewel-toned beads, leather trim, exposed zippers, and skinny belts all lend to the Ali Ro appeal.

The Ali Ro brand retails at department and specialty stores worldwide. Visit Ali Ro’s site for more details. 

~Michele Zipp