Just like Scott Baio during Charles in Charge, you couldn’t decide whether he was riding the train to Guido-town or gay-ville. And much like our favorite gold chain, silk shirt wearing actor, our new favorite neighborhood, NoLita, has the same complex…and we love it. Tchotchke stores mingle with designer staples in this a-little-bit-NoHo, a-little-bit-Little Italy grey area.

Femmegems
280 Mulberry St. (Prince & Houston Sts.)
NoLita 212.625.1611
Like Marilyn said, “Every star deserves to sparkle.” From bold baubles to classic keepsakes, Femmegems has just what you need to shine.

Hedra Prue
281 Mott St. (Prince & Houston Sts.)
NoLita 212.343.9205
Funky, fabulous, and flirty? This unique store is for you. Shop classic to out-there styles from trendy designers like Lauren Moffat, Autumn Cashmere, Karen Walker, and more.
INA NYC
21 Prince St. (Mott & Elizabeth Sts.)
NoLita 212.334.9048
Can’t afford the real deal? Nobody has to know. Stock up on designer duds from the present and past at this trendy designer resale boutique.

Otto Tootsi Plohound
273 Lafayette St. (@ Prince St.)
NoLita 212.431.7299
Forget walking a mile in someone else’s shoes; get your own at Otto Tootsi Plohound. From flat to sky-high, shop gorgeous Italian shoes as well as handbags and more.

Blue Bag
266 Elizabeth St. (Prince & Houston Sts.)
NoLita 212.966.8566
It’s in the bag! Kitschy bags in a range of colors, fabrics, and styles line the walls at this homey, airy purse paradise.

~Brianne DiSylvester 

Photo: Femmegems (Patrik Rytikangas/Shecky's Media, Inc.)