Wearing lipstick, buying your first foundation, and getting your taxes right are considered important steps towards becoming a woman. Believe it or not, taking care of your skin falls even higher on the list. All of us are aging, and every day our skin becomes less capable of retaining its elasticity and regenerative properties. Taking care of our skin is something we should all know how to do by a certain age. If you don't yet have a routine that you stick to every day, here are the main things you must know, and can start doing today. When it comes... CONTINUE READING 4
Today's Beauty at Its Best Guilty Pleasure
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5 Ways to Get A Bold Bordeaux Lip
There are a lot of new exciting beauty trends for the upcoming fall/winter seasons, and our favorite is the bold Bordeaux lip that popped up on the pouts of models all over Fashion Week. While we can't wait to slick on a wine-colored lip for fall, darker shades do have the tendency to make you look older, so to keep... CONTINUE READING 5
Hanging with the Hair Pros at Abbey Dawn By Avril Lavigne
Calling all rocker girls! Shecky's hit up the Abbey Dawn by Avril Lavigne Spring 2013 runway show at Style360 during New York Fashion Week and the show was nothing short of a punk rock good time. From the colorful fringe bangs and the high, bright-hued messy buns, the skull patterns to lace 'n' leather combos, the soon-to-be Mrs. Chad Kroeger showed us that... CONTINUE READING 2
Backstage With L’Oreal Professional at Alice + Olivia
This Monday, we were lucky enough to be invited to come backstage at the Alice + Olivia show at New York Fashion Week and take in all of the hustle 'n' bustle that goes into making Fashion Week perfection. We observed the chic and classy hair styles created by lead hairstylist Ben Mohapi and his team using L'Oreal Professional products, as well as... CONTINUE READING 2
Makeup Matchmaker: Match Your Lips To Your Tips
Think that matching lipstick and nail color is so passé? It might be time to rethink that beauty rule, according to the fall trend that started on the runways with models sporting the same color on their nails as their lips. Top beauty brands are releasing matching lipsticks and nail polishes as “duos” in the best colors for fall. With... CONTINUE READING 10
2012 Video Music Awards Beauty Wrap-Up
In the midst of style-obsessed events like New York Fashion Week and Fashion’s Night Out comes the MTV Video Music Awards, which in a nutshell might not be known for top-notch couture but it does surely give us something to talk about by the water cooler the next day. Capturing all the best beauty looks... CONTINUE READING 4
Five Hairstyles That Will Have You Fashion Week Ready
Ladies, the most wonderful time of the year is upon us! No, we’re not talking about Christmas, we’re simply gushing about Fashion Week, which kicked off yesterday in New York City! Whether you’re headed to the tents in Lincoln Center to view the hottest designers or simply strutting your stuff down the street, you’ll want to have the perfect hairstyle... CONTINUE READING 3
A Beauty Expert’s Fashion Week Emergency Makeup Kit
For all you Fashion Week virgins (like yours truly!), the prospect of attending the biggest week known to fashion-forward kind is kind of intimidating (the mere thought of bumping into Anna Wintour completely scares me), yet totally alluring at the same time. So come Saturday. when this beauty babe is about to rub elbows with the fashion gods, what’s a... CONTINUE READING 4
Best Pop Star Beauty Looks of the Year
The MTV Video Music Awards kick off tonight with many stylish starlets turning it out on the red carpet and taking center stage to accept their well-deserved awards, and to celebrate, we’re giving out our own awards, highlighting the best beauty looks from our favorite pop stars this year. 2012 was an exciting year for these lovely ladies, many totally... CONTINUE READING 13
10 Great Beauty Buys Under $50
Even though the warm weather is coming to an end, the beauty trends for the fall season are heating up! The latest buzz for this upcoming season is all about being bold and playful while maintaining your feminine edge. We break down the key beauty trends in color, skincare and hair all at an affordable price—under 50 bucks! LIP CRAYONS Lip crayons... CONTINUE READING 5
11 Labor Day Beauty Faves: Your Last Goodbye To Summer
As we pack away the bright colors and gravitate back towards the earth tones of fall, Labor Day is the real last chance where we can celebrate the bold and exciting beauty trends of summer that we will all come to miss. With these 11 beauty finds, raise your glass (or mascara wand, dare we say) to those memorable hot... CONTINUE READING 3




















