Today's Beauty at Its Best Guilty Pleasure

By Bianca Logrono As the weather thaws, we start to make more and more appearances outdoors. Outdoors, in this case, can loosely be defined as patio parties, outdoor markets, and roof top bars. For these occasions, we want to look our best! With the change of season, we get the itch to switch things up. Spring cleaning anyone? That goes for our beauty bags too. Out with the winter color schemes and in with the new spring trends. We’ve got the best finds for refreshing your beauty bag and trying out spring makeup trends that will carry into summer. We’re hitting... CONTINUE READING 9



by Bianca Logrono Scenario: You’ve pressed snooze far too many times and have woken up in a frenzy a.k.a serious Oh Sh*z moment. Way behind on time, you’ve got about 20 minutes (or less) to get out the door. For some reason, we usually become snooze monsters on days we have important meetings to attend to or people to see. As... CONTINUE READING 12


by Marcus Scott When one thinks of the typical skincare campaign, chances are that the first to come to mind aren’t likely to be those with women of color, as the standard of beauty in fashion has always skewed towards a garden variety type of woman. Think: the blonde bombshell or the buxom brunette. Walking through the cosmetics department of your... CONTINUE READING 5


by Marissa Collado No two heads of hair are the same, but those with curly tresses will all agree that finding the perfect product is not as easy as it seems. Below are product reviews (by a fellow curly girl) to avoid the crunchy Ramen noodle look and the dreaded frizz – and keep your curls healthy! 1. LUSH  "Roots" Lush is known... CONTINUE READING 19

BAIB article

The 2013 year is winding down. Are you ready to pamper yourself? Each year, our team at Shecky’s hand-picks the best beauty products just for you! This year’s Beauty At Its Best winners showcase over 110 of the finest products for your hair, face, and body to keep you looking flawless and feeling fabulous well into 2014. So, what are... CONTINUE READING 13


Finally! The weather I know you’ve all been waiting for -- sweater weather. I’ve been waiting for it too, trust me on that. It’s the time where we want to drink pumpkin beer, cozy up on a sofa with a book, while wearing our favorite sweater and listening to The Neighbourhood’s indie hit ‘Sweater Weather.’ With this in mind, it’s... CONTINUE READING 14


by Dominique Fernandez Rick Owens may have named his Spring/Summer 2014 collection Vicious, but the first word that comes to mind after watching his show is ‘diversity.’ This runway show is a must-watch, if you haven’t already seen it, as it is one that I am irrevocably sure none of us have ever seen before. In replacement of the regular ‘size... CONTINUE READING 10


Now that September is completely behind us, it’s time to welcome October with a new stylish jacket to keep you warm (hiya chilly nights!) and ahead of the trends. For the best jackets of the season, here’s ten irresistible styles to help add some autumn spice inside your closet.  - Courtney Leiva 1. Bamboo Hayley Belted Trench Coat A belted trench screams... CONTINUE READING 18


With the start of a brand new season comes a bunch of new beauty releases, so with that in mind, here are our ten absolute favorites we can’t live without this month. - Courtney Leiva 1. Yon-Ka Hydra N01 Creme The air is starting to get a lot more dry, so pump some moisture back into your complexion with this hydrating creme... CONTINUE READING 14


Time and time again, the topic of hair salon etiquette comes up in conversations between women who frequent salons. Whether it is a cut, color, straightening process or bang trim, the tipping process can be tricky. You don't want to look like a cheapskate, yet you also don't want to empty your wallet on excessive tipping on top of an... CONTINUE READING 10


Well, it  happened. Society has the spotlight on the middle-aged woman, who's  now considered the creature who can truly have it all. In a recent Daily Mail editorial, experts said “the ideal age for American women is 53, because at that age, they are happy to reap the benefits of being older while still acting as though they are in their... CONTINUE READING 19