Editor’s Letter

November 2010

After a whole year of dousing ourselves in different perfumes, lathering up with luxurious body washes and testing eyeliners for the best staying power, it’s finally time to announce the 2010 Beauty at Its Best Award winners. With thousands of products from hundreds of emerging and established beauty brands, it was hard to narrow it down to the final 170+ brands and over 200 products…but someone had to do it!

This isn’t the same Beauty at Its Best Awards of years past. First off, we’ve added L.A. to our Beauty Night Out stops. Plus, our products don’t just receive the Shecky’s seal of approval anymore—this year we’ve added even more to our usual key to better serve our best girlfriends (that’s you!). Whether you’re after an amazing all-in-one palette, fixes for adult acne or the best spa in your city, Shecky’s found it just for you.

Browse through our winners for the best in splurges (Amore Pacific’s Time Response Skin Renewal Crème is worth every penny!), steals (Aussie, you’re amazing), wonder and innovative products (Jergens Natural Glow and Maybelline Pulse Perfection by Define-A-Lash Vibrating Mascara, oh my!), eco-friendly finds (The Body Shop’s Nutriganics!), anti-aging miracles (Dermalogica, anyone?) and products specifically for ethnic women (The Jane Carter Solution is a proven strand savior). Oh, and we let our readers weigh in about their favorite beauty finds—every time you see a star, you’ll notice testimonials that came from our users, real women with real opinions. Did your submission make the final cut?!

We didn’t stop there though. On our own journey across America with Girls Night Out, we scoured the country for the best spas, salons and beauty boutiques. Now you’ll know the best place for a massage, haircut, mani/pedi, mud mask and more no matter what city you’re stopping in. Even better, we got to interview some of the miracle workers behind these beauty spots.

Read, enjoy and be beautiful, for what could come more naturally?

XO,
Shecky’s