Beauty in Pretty Packaging
Admit it…have you ever purchased a product based on its packaging? No need to raise your hand on this one. Brands KNOW how quick we are to judge a book by its cover, which is why they spend hundreds of thousands of dollars on designing beautiful packaging just to get us to spend our pretty pennies. Guess what though? It usually works! I’ve always been a sucker for gorgeous packaging when it comes to cosmetics. Check out some of my favorites of this season.
Because of my allergies, I’m not a girl who can wear a ton of fragrances, but the first time I saw the Jimmy Choo Fragrance Collection for Women ($70, on macys.com), I just had to have it. The bottle looks like a piece of art, right? Considering this is Jimmy’s first parfum, it’s safe to say he knocked it out of the park. This fragrance combines citrusy-notes with sweet notes, and the end result is a luxurious fragrance for beauties who love to smell heavenly. Oh, and yes…the bottle is an absolute masterpiece.
-Brittany Thomas for ClumpsOfMascara.com
Brittany founded the website ClumpsOfMascara.com to spread her love for beauty.
A staunch advocate of the power of social media, Brittany has done extensive work as a social media consultant, planning and executing campaigns for a number of organizations. She is just as engaging on camera.
Her effortless delivery and flair for the dramatic has earned her more than a million views on YouTube. Brittany hopes that her love for beauty can inspire young women to truly love themselves.
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10 Comments
Post a CommentUrban Decay makes just some of the coolest packaging – straight up! The stuff they did for Burton’s Wonderland was lovely (( and waaaay better then the film!))
they are all so pretty!
I’d like to say packaging doesn’t influence my decision, but that would be a lie. I’ve certainly battled between two products because of packaging appeal.
I have bought many items because of the packaging..Perfume bottles especially!
Packaging doesn’t really make a difference to me.
Like the colors of the La Bohème Baked Eye Shadow Palette
I don’t think a pretty package will do it for me. I need to know what the product can do and if it work for me before I purchase it.
i like the perfume and eyeshadow but I wouldn’t buy makeup just because the packaging looks pretty. It has to be affective too.
The PF lipstick is cute
Packaging is part of the appeal!