Spend Under $40 Total for 5 Innovative Makeup Musts

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Makeup is something we sport daily, but between all the eyeliners, mascaras and eyeshadows, things can get kinda expensive. I’ve found five winners of our 2011 Beauty at Its Best Awards that if purchased all together will only cost you $40 in total. The best part? These products aren’t your baby sister’s crappy kind either—they’re all innovative and Shecky’s-approved!

-Cait Rohan

A professional-style palette of 100 eyeshadow shades for $10? True story with e.l.f.’s Studio Endless Eyes Pro Eyeshadow Palette – Limited Edition ($10). This rainbow of highly pigmented eyeshadows in hues both bright and neutral is sure to be a popular item, and since supplies are limited, snap it up now!


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  • missdarlin:

    i can not stress this enough, i loveeeeeee ELF products :]

  • CaseyB273:

    I love that blush!! I live by it! Its the only blush for darker shades that doest crumble and the color is amazing. I can’t live without it. Glad it was featured.

  • avatar

    I have to try that blush, it looks cool. I also want to try the eye shadow! Thanks for the cool cheap ideas!

  • qiannamartin:

    This is a Great Palette and The pigments are great Too…. Happy shading ladies …

  • Lisa M:

    I’ll have to try the mascara!

  • reyna:

    I have the E.L.F. palette, its worth more than the $10 you pay. The colors are great and they last all day. I other e.l.f. eyeshadow palettes but smaller and they are only $5. All the colors in each palette are different and I have them all. E.l.f. also has other beauty product such as primers, mascaras, lipstick, lipgloss, and more starting at $1&up. They even have brushes and other tools starting at $1&up. E.l.f. is great for the makeup lover on a budget or even the makup artist.

  • roxkells:

    under 40? a good look…mac and bare escentuals have cool lip products and pallettes for under 40 too :)

    1. Shecky's:

      We agree! These products, however, are all $10 or under individually for an under $40 total for the entire lot! Plus, they’re all Shecky’s approved Beauty at Its Best winners, so you know they’re awesome. :)

  • avatar

    cool products!

  • ranamujer:

    Why don’t I ever see any Mary Kay products on here?
    Mary Kay is known for their quality! Plus, their make up is reasonably priced AND you know you’re supporting an independent woman business owner when you shop Mary Kay AND you’re supporting Mary Kay’s fight to end domestic violence!

    1. Crispy:

      Good point!


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