John Derian for Target

What happens when you take expertly crafted home décor and sell it at an astoundingly affordable price? John Derian for Target! This Sunday, New York City based home goods designer John Derian premiers a new diffusion line at Target. Derian’s decoupage plates can run as high as $485, but his new line at Target starts at $1.99 and only goes up to $25. We’re no mathematicians, but we know that’s a good deal!

Last week, Gilt Groupe gave users a sneak peek into seeing and buying the line, but starting Sunday 9/5, they will be available online at Target.com and in select stores for a limited time. Spruce up your space with one of his classic plates and trays, made in melamine in lieu of the classic glass, or pick up mugs, coasters, notebooks and stationery, among other goodies. Some of our faves are the adorable and so affordable ($1.99/plate!!!) appetizer plates and the elegant three-tier Dahlia stand ($14.99).

Hurry! Supplies are limited and sure to sell fast.

-Lynden Halpern

GIRL TALK TIME: Do you like to shop diffusion lines? Will you buy a John Derian piece? Which designer would you love to see do a diffusion line?

28 Comments

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  • ranamujer:

    I <3 TARGET! It's probably my favorite store on this planet! :D

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  • rachaelf:

    I love that target gets great designers to do a lower end line.

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  • avatar
    kapersa:

    Love The Target!

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  • avatar
    Jennifer:

    Can’t wait to see the dragonfly plate in person – I love TARGET and the designers they showcase!

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  • Donna Li:

    Awesome deals! I love Target!

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  • BIGSEXALICIOUS:

    I love Target !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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  • Lauren:

    Very cute and affordable

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  • avatar
    Ada:

    looks nice

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  • avatar
    Gina:

    Beautiful plates.

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  • sandra:

    target always features the best designers

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  • Katiegirl:

    Ooooh!!! Love the plates!

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  • rushawn thomas:

    CUTE I LOVE ANYTHING WITH BUTTERFLIES OR DRAGONFLY

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  • Siobhan Glenn:

    I have been looking forward to the launch of this line since the date was announced! I saw an ad in Elle Decor and fell in love with the flora plates! I bought 3 sets and gave away one to my mother and the other to my sister! Soooo beautiful!

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  • JENNY ARCE:

    Adorable sets!!

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  • avatar
    Pamela:

    I ordered a 3-tiered tray from Pampered Chef for a lot more than what John Derian’s tray is selling for at Target! I will definitely have to check out his stuff the next time I’m there.

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  • chastity rivera:

    love it

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  • tclother:

    i love that target features these diffusion lines. i will def check out john derian’s line at target. i’m in need of a new salad bowl with matching plates.

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  • ISOLDA SANTANA:

    beautiful!

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  • avatar
    christina<3:

    love the plates

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  • Xena:

    Target has landed some great designers to do these special limited lines. Love Target. Whoever is running that place is doing a great job!

    {Reply}

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